At the beginning of May 2024, we presented our treasure from Jazean: the Bieder & Maier Premium Saudi Blend.
Under the motto "Home of Arabica meets Home of Coffee Culture," we had the honor of launching the unique blend that brings together two world heritages to create a new experience and a bond between two countries rich in coffee tradition. For this blend, only the finest Arabica beans are sourced exclusively from Jazean and the south of Saudi Arabia. Jazean is not only rich in flavors but also rich in Saudi identity. You can feel generations of careful coffee growing, roasting, and preparation in every sip of this distinctive Arabica coffee from its homeland.
The world premiere took place both in Vienna and in Saudi Arabia's capital Riyadh under the patronage of Ambassador, His Excellency Dr. Abdullah Bin Khalid Tawlah. High-profile guests and personalities from culture, tourism, and business tasted the new coffee roast and enjoyed it in forms ranging from espresso to filter and cold brew, presented by Bieder & Maier barista Valentin Siglreithmaier and co-founder Rudi Kobza.
We are happy to share the rich flavor of our special blend with you too. Right here in our shop.